Institutional Analysis

The problem with trying to distribute a short film to an institution is that there is not a large market or range of institutions that show or try to advertise a lot of short films. Because there are so few examples of mediums in which short films can be specifically distributed, it is easier to get them out to online platforms. With the recent development of youtube as a genuine media outlet, short film-makers now have the means to be become famous and popular without grand scale productions or large institutional backing.

There is a niche in that successful film-makers enter short films to be shown at something like the London film festivals or an equal festival in another part of the world. Sometimes features are shown on different channels affiliated with Channel 4. They have 5 minute short films shown some valid documentaries to the programmes on their channel or highlighting talented young directors. Though the issue with these is that it has to be screaned many times by a pannel of media experts before it can be shown by these institutions. This is a problem for a lot of young aspiring young film-makers. Its not that films arent good enough its that they dont have the media contacts to sufficantly get there their production 'out there'.

The institutions themselves have made efforts to show short films through other mediums other than just the mainstream, traditional ones like television. They have made strides to show short films on their websites. This is an option we could utilise but even then our piece would have to go through an ammount of screening and gain support from the institution.



One of the more well known institutions is Film4. They have slots in their television programming in which they showcase the work of young up and coming dircetors and the older work of established directors. This is often in the form of short films. They are a well known distributor of films in this country and therefore a level of success is attached to having work "on the telly" with both media-related people and those that arent. Film4 would be a plauisble option for our films institution as it does encourage and showcase the work of new, young directors.

The short film is something that is still heavily part of the academy and long established film institutions. The London short film festival is still an anually held ceremony which is held in high regards by the film academy. It remains the city's most expansive and radically explosive film festival into its 7th denomination this upcoming January. With other 200 films , London short film festival is exclusively for the work of Britain's most exciting up-and-coming filmakers. For 10 days the country's most creative and fiercely independant filmakers have their work brandished around the nations most prestigous cinemas. This would not be a particularly medium in which to show our short film as we are limited in both our skills as filmakers and the experience we have. The rest of the films in the festival would be of a much higher standard than our film due to a higher level of experience and would more than likely have a larger budget.