The Target Audience for our film would predominately be female, aged between 16-30 years old. As the film explores relationships and is based on romance and tragedy it would most appeal to the female audience, however, males of a similar age would also make up the majority of the secondary audience. For our target audience we have used Sophie Smith as an example of the primary target audience.
Sophie is 17 years old, attends Sixth Form and has a wide interest education, socialising with friends, watching films and TV, Facebook and Twitter. Her favourite films include Forest Gump, 500 days of summer, Billy Elliott and Dirty Dancing. Jade is White, middle class and enjoys music by The Smiths. She represents the typical normal girl, from a middle class nuclear family.
Sophie regularly attends the cinema and has an avid intrest in films. Her favourite films revolve around a romantic plot, with two people conversing and ending up as a happy couple. Jade therefore would have an intrest in our short film. Additionally, Sophie studies Media at school, and so would be intrested in viewing a wide range of film types, including short films.
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