Sunday, 10 October 2010

Demographics

Demographics, is the term used to describe the different levels of classes in society. Demographics are often associated with the film industry because of how it helps determine what the overall target audience is. An example of this is the film pride and prejudice. Although this is enjoyed by many different classes in society, it could be said to be targeted at the upper class because of the traditional British accents and the lifestyles that these characters are said to live. This is a prime example of demographics being involved in films.


The levels of classes are often described in a method called the social ladder. This so called ladder describes the people who live within society and puts them in an order relating to their wealth and standard of living.


A- Stands for the upper middle class. A class associated with the rich and often famous. They are placed at the top of the social ladder because of how they have a very high standard of living. The social ladder is also used for political reasons. A class citizens are often targeted by Political parties because of how their wealth, can be of great help to a party fighting to become the ruling party. This method of Politics is often used at the time of an election because of how advertisements can be very expensive to run.


B- Stands for the middle class. Traditional stereotypes of the middle class are often seen as well educated people who act in a proper and respectful way to make themselves seem more upper class. Although the middle class do not experience the same standard of living compared to the upper middle, they share the same values and opinions and also the same work ethic. This makes them relatively upper class, with their values and views on behaviour but their net worth is what puts them in a different category.


C1- This represents the lower middle class. The lower middle class are often represented as being exactly in the middle of the social ladder. They are wealthy enough to sustain a comfortable and economically stable life with their wages which they make holding careers in fields such as junior management, roles in administration and supervisory.


C2- Stands for the skilled working class. A definition of a skilled worker is someone who has required over time a special set of skills. These skills are often associated with jobs in certain trades such as plumbers and electricians but they are also associated with jobs in building and construction. The standard wages of the skilled working class are varied because of how they are jobs that reward you for your hard work. The more work you put in the more money you earn, this is very true in plumbing for example because of how each different plumbing job earns a different wage, meaning that the more jobs you complete the more money you get.

D- Represents the working class. People who fit into this group are often part time workers who recieve a very low level of income. They have little or no qualifications and are often employed for jobs in manual labour. A large number of the working class are young people who have come out of school at the age of sixteen or above and have applied for work wherever they can. They start out with no experience and few qualifications and are used as manual labour until they have more to offer.

E- Represents the lowest level of subsistence. They are people who are unemployed or work part time and live their lives unsupported. They are often state pensioners and widows. Unieversity students can also be put into this category because of how they dont recieve an income but are often left out because of their prospects in the years after University.


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